By design. The two major political factions that the media and parties allow to exist are entirely differentiated by culture war bullshit and anything outside that paradigm doesn't exist as far as society at large is concerned. Without any sort of coherent central ideology people just aimlessly bounce from position to position depending on what they're exposed to, leading to completely incoherent views like someone agreeing they and their coworkers should own the company they work for and receive the fruits of their labor but vote for open fascists because McDonalds had a pride flag on their soda and the only source of information they're exposed to has beaten them over the head with tHe GaY aGeNdA for the past twenty years.