This is about that thing in China banning effeminate men from being celebrities post from earlier today

This guy translated a bit of it saying that

[skipping the first paragraph it's just saying which various organizations the letter is addressed to]

In recent years, we have continually focused on the quality, trends, and social impact of broadcast television and web content. We have consistently promoted excellence and aimed to satisfy the spiritual and cultural needs of the public. In order to improve management and deal with problems relating to celebrities and cultural figures of low (or even criminal) moral character, out-of-control fandoms, etc., as well as to promote a love of Party and Country and art of high moral quality, we hereby issue notices as follows:

(1) Avoid Hiring Individuals of Low Moral Character Broadcast TV stations and Web content platforms shall carefully inquire into their actors and special guests, evaluating them based upon their political understanding, moral character, artistic skill, and the esteem in which they are held by the public. Those with erroneous political stances, of low moral character, or who have strayed from their commitment to Party and Country are not to be hired; nor are those who have broken the law or disturbed the baseline of public peace and tranquility; nor are those who [blah blah seems kind of similar to above]

(2) Reject "Bootstrapping" Content [Note: the original term 流量明星 (more literally "flow" celebrities) basically refers to people who are famous...because they are famous, as opposed to those who become famous because of their talent, hence why I made up the placeholder term "bootstrapping." You can probably think of examples from your own country; in the USA people like Kim Kardashian come to mind.] Broadcast TV stations and Web content platforms may not broadcast "Idol" programming [i.e., shows like American Idol.] or variety / reality TV shows featuring the children of celebrities. Programs that feature voting must carefully control the design of the voting system and may not [listing things you can't include in the voting system, not super clear to me what these mean], and they may not encourage fans to convert money into votes via real-world purchases, membership schemes, or other material means. They shall discourage low-quality, unhealthy fan cultures.

(3) Discourage low quality fan cultures Programming should support cultural confidence, energetically promoting the excellence of traditional Chinese culture, revolutionary culture, and modern socialist culture. Programs shall establish correct aesthetic direction, and shall carefully control the hiring, acting style, dress, and makeup of actors and special guests, and shall put an end to "girly gun" and other abnormal aesthetics. Platforms shall discourage the trend toward fandoms built around hyping up excessive wealth and conspicuous consumption, gossip, hot-button issues, low-quality "internet celebrities," or meaningless grotesquerie.

And from the rest of the notice I ran through google seems to more or less go along the lines of trying to steer chinese pop culture away from being influenced by hollywood culture and korean-japanese idol culture while also placing, what I'm guessing are, state/party media organizations at the vanguard of setting industrial standards to encourage more socialist values and curtail the worst excesses of the media industry.

overall less about the PRC being socially male chauvanistic, of course there's still elements of it there, and more about clamping down on the poisonous western decadence cult of individuality bullshit that media culture is.

TL;DR - :xi-god-emperor: is beginning to stomp the shit out of cape shit in China