I've always found the communication theory of simulacra and simulation more compelling because it's a less orthodox Marxist way of describing the recursive nature of the building of a simulated environment (think a town or city or house) and living within it feed off each other. We live within a manufactured environment and find ourselves unable to conceive of alternatives outside of it, this rendering it our idea of 'natural'.
Eh, he comes up alot in communications theory classes, particularly around advertising, but I think you would be right not to consider him exactly communication theory.
Something tells me that when they discuss Baudrillard in communications and advertising they gloss over most of his work in favor of phrases they think sound cool.
I've always found the communication theory of simulacra and simulation more compelling because it's a less orthodox Marxist way of describing the recursive nature of the building of a simulated environment (think a town or city or house) and living within it feed off each other. We live within a manufactured environment and find ourselves unable to conceive of alternatives outside of it, this rendering it our idea of 'natural'.
Baudrillard is communication theory??????
Eh, he comes up alot in communications theory classes, particularly around advertising, but I think you would be right not to consider him exactly communication theory.
Something tells me that when they discuss Baudrillard in communications and advertising they gloss over most of his work in favor of phrases they think sound cool.
Given the gloss on Marx that would not surprise me.