The "Words of Iron" app gives zionists one centralized hub to promote posts that support Israel by increasing their engagement (including by pasting pre-written comments) while directing users to anti-zionist posts to report in an effort to get the post or the poster removed from the internet. It's a zionist brigading app.
This is one of the ways how the mainstream narrative is built. Organize means much more than Unions, it means using the tools we have available to us to build a united front in advancing our goals. One of which should most definitely be fighting their propaganda and the consent manufacturing that makes it easier for them to commit social murder on us. Oh, and in this case, literal Genocide.