The Alphabet reorg was to drag speculative and low-return projects like Waymo, Google Fiber, and Google Loon out into their own top-level line items so investors would see that they're not using up that much money, and most of the company's funding is going to the milking the major cash cows.
yeah Google did this earlier with Alphabet. just makes it harder to break them up, "look, we're different companies!"
The Alphabet reorg was to drag speculative and low-return projects like Waymo, Google Fiber, and Google Loon out into their own top-level line items so investors would see that they're not using up that much money, and most of the company's funding is going to the milking the major cash cows.