I cannot find a single thing about him that’s likable. His ideas are all fucking stupid, and he only got to where he is now through rampant exploitation, disregard for safety in his factories, and stealing the “founder” title from every company he bought. He literally just bought his way to the top, and for some reason people see him as a deity. He isn’t charismatic, like a cult leader, and he gives off the impression that he peaked in middle school. So what about him is so likable to people? I don’t get it, and I probably never will.
He's Trump for tech-bros. Projects charisma but in a "nerdy" way, fails upward but spins it into a tale of his own success, and insists that he's hardworking and self made but with eco-tech that'll save the world. His appearance on Rick and Morty is like Trump cameos in Home Alone or something. People want to feel validated that their grind is going to reward them richly, so realtors and business owners like Trump, guys who code and think their tech will end all troubles AND make them rich love Musk, even if they're all making less than 100k and spend so many hours just trying to get by.
He's like them if they were rich and confident.