ASMR videos often involve intimate connection with the artist. not everyone gets the classic ASMR effects (tingling, shivering, pleasurable euphoria) and some just enjoy the psuedo connection of having someone simulate attention and taking care of them. i use them to sleep but only after i've watched one artist enough that i'm comfortable with their mannerisms and personality. then it becomes the visual/auditory equivalent of a late night cuddle session that helps me sleep.