My somewhat related anecdote:
Back in the Warcraft III days, I preferred fairer custom maps that promoted skill and fair play. Some of my friends at that time preferred anime arena-esque maps that promoted exploiting the unbalanced mechanics and dominating other players. I wasn't really surprised when they became a bunch of free market cultists and began quoting and praising Reagan lmao. To this day I still can't see why anyone would play those shitty unbalanced maps, and yet there were plenty who loved them.

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I worry about that interpretation, since it might imply there's not much you can do to help people who buy into worms because they are already that way. I might be misinterpreting though. I had a friend who was, as recently as last year, edging into brainworm territory. He tried to sell me on Jordan Peterson, if that's an indication. He's since moved in with his leftist friends as roommates, and now he's really starting to come around. It's a huge relief, and I'm really happy both at the situation as well as for him. He's started giving way more thought into what he thinks, why he thinks it, and what to do going forward. I want to believe that a majority of those like his past self were just victims of their situation, and that while some may be predisposed to chud, that's not at all deterministic.