Sure I guess it's good that people are substituting meat with plant based meats but how long until purely vegan cuisine becomes the norm? Fuck the impossible burgers, I want everyone to try chana masala, vegan food shouldn't be imitations of meat, that shit should be for the meateaters.
I think that's one of the big problems I have with PBC bullshit. The framing of vegan cuisine shouldn't be "fake meat," because an animal's body isn't food. It also massively stifles creativity in cooking/meal prep. I switched to no PBC products earlier this year and I've become so much better at cooking because of it. I've tried many new recipes and kept my food rotation interesting
When will the focus switch to that? Who knows. We have so many people that don't give a shit about animals and willingly kill them. For a higher percent of people than I like to think about, "fake meat" will be the only way they switch. In the meantime, talking about veganism and trying to shift how people view animals is the best we can do