These chuds concluded that manly Mad Men men would just focus on making good games.

Back in 2010, Activision Blizzard CEO Bobby Kotick told investors/analsysts at a tech conference that his goal "was to take all the fun out of making video games."

https://www.gamespot.com/articles/activision-games-to-bypass-consoles/1100-6226758/?fbclid=IwAR3Cs6wpMmkqn1Zn4jRxf9T_XXXDS_vZKJJjqU3cWCO6-pfgIvvxZ8fQ3I4