Yeah, it's kinda hilarious. They have actually toned down their website and packaging, no doubt because it was too obvious it existed only for people to get high with. Like Rolling Stones-esque lips and psychedelia all over the place. And from what I've heard, the milk thing is terrible advice! I know from experience it's bad advice with respect to rice, soy, or almond milk, I don't drink cow milk. It just locks in the terrible after taste. Best bet is to chase it with something strongly carbonated.