I stumbled across this reddit sub, I think it's called "snapchad" and it's just screenshots of dudes like flexing/showing abs but pretending (with a caption, usually) to be posting about something else.

it's overrun with fakes/irony now, but there used to be a bunch with this one guy wearing thin fabric pants/shorts with his massive trout's outline clearly visible in the background of like him showing a picture of the book he's reading, or his plated up meal, or whatever shit people normally take routine pictures of, with captions like "just enjoying some relaxing tea".

it was fucking hilarious and insane. zero shame in my man's game.