Some people see an opportunity to take a principal stand against those giant-ass corporation that exploit animals. Other think that kind of reaction is performative and overly idealistic, so they're excited that a lot of people are getting new vegan options in some of the most common restaurants in the world.
Me? I live in Russia, lol.
Doesn't matter how much land you have when the slaughterhouses and meatpacking plants close due to COVID. Spiky supply and demand shocks make supply chain management much harder and much more expensive, and because of how industrialized food systems work (it's way more centralized than you think), these shocks have consequences that reverberate up and down the chain which make recovery harder.
Some reading: