Hooboy it started with one camo pattern Q bumper sticker and now there are road signs and more bumper stickers each day!!!
Conspiracy theories are a psy op to channel/co opt/limited hangout a the fucked up shit the imperialist war machine known as America.
Hollow earth with hell being at the centre of the earth is my personal favourite
Also it reminds me of The Silver Chair from the Chronicles of Narnia.