I thought "wow that's crazy" when I thought this was just the drama du jour, but this fucker is really getting dogpiled by brands and lost his job, huh? We're out here doing ostracism folks.

I think this guy maybe was kinda shitty by acting like he wasn't dating around when he was (and this is all gossip shit, anyway), but it's the level of shitty or duplicitous that almost everybody is at some point in some fashion. The kind of thing that might get you a reputation within a certain crowd as a consequence. But now we get to engage in this in spectacular fashion - we will perform our anger and pain onto a symbolic representation of a fuckboy, since we no longer have real social circles of our own.

And the brands get to virtue signal in order to sell the feeling of righteousness as well as oats. (But Quaker Oats have always been a bit self righteous)

P.S. look forward to the backlash to the backlash, since these women will absolutely receive an insane amount of shit for this in turn, which will give cause to call out everyone who participated. couple folks double down in a weird way, some people distance themselves from all of it, crowd moves on, we call it a day.