The real reason it's popular is because it's a shared experience, everyone is doing the same puzzle - like the NYT Crossword.
That combined with the emoji sharing helped it become viral, you aren't just doing a word game - you're doing today's specific Wordle puzzle and sharing your results (without spoilers because of the emojis) with your friends/family.
That's not really true tbh, if someone created an online word game called "Wordle" and was under the jurisdiction of the US courts, it would probably be enforced without registering the trademark and all the paperwork
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They're buying the established userbase, ya turkey!
But literally anyone and their grandma can make their own version, this is like paying a lot of money to the person who invented tic-tac-toe
The real reason it's popular is because it's a shared experience, everyone is doing the same puzzle - like the NYT Crossword.
That combined with the emoji sharing helped it become viral, you aren't just doing a word game - you're doing today's specific Wordle puzzle and sharing your results (without spoilers because of the emojis) with your friends/family.
Yeah, I know
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Does it have copyright and shit? Cuz if its not a trademark or whatever and anyone can use "wordle" as name, then, again, they are fucked.
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That's not really true tbh, if someone created an online word game called "Wordle" and was under the jurisdiction of the US courts, it would probably be enforced without registering the trademark and all the paperwork