i think corporate "trans rights" signalling is even more surface level than other kinds of corporate wokeness because while e.g. corporate antiracism seeks to capture the spending power of nonwhite consumers, trans people aren't a large enough demographic to be a worthwhile market by themselves, so the marketing effort is actually directed at liberal allies who might feel a bleeding heart affinity for trans people, but don't have much of an idea of what trans liberation would mean.
It's meant to appeal to that type of cis person that claims they really care about trans people and will put pronouns in their bio, but would never actually date a trans person.
i think corporate "trans rights" signalling is even more surface level than other kinds of corporate wokeness because while e.g. corporate antiracism seeks to capture the spending power of nonwhite consumers, trans people aren't a large enough demographic to be a worthwhile market by themselves, so the marketing effort is actually directed at liberal allies who might feel a bleeding heart affinity for trans people, but don't have much of an idea of what trans liberation would mean.
It's meant to appeal to that type of cis person that claims they really care about trans people and will put pronouns in their bio, but would never actually date a trans person.
True, and besides that, from a labor perspective, I also feel like people who are already oppressed on a daily basis are easier to exploit.