i just don't get what's in it for them?

I made a similar comment about 30m in this thread.

...Pretending is most of dem messaging. It's a weird level of arrogance and laziness for the people in his administration. It's even more true for her because it's her official job to lie and spin to the media. On top of all of that it's an election year and even worse it's a dicey one for them. Every iota of good will is needed. Yet the Biden administration is acting like Biden is up double digits in the polls and they're sloppy and lazy because of it.

I don't get it.