They want artifical everything because there really isn't a demographic that has been pandered to and fed carefully sterile, polished and tailored content and experiences as much as your average techbro. To be perfectly honest you could whack most of them in some sort of pod and feed them individually tailored experiences via some sorta dream stimulation and they'd much prefer it to experiencing the real world in all its complexity, dirt and imperfections.

Or not I dunno I took a codiene tablet to head off a migraine so I might be talking out my arse.