Rebellious appropriation for one
Also the way to affect a cool attitude was different for a while. Currently it's a detached irony, but around the 1960s it was more like a cynical chuckle and like "man times sure are crazy ain't they?" So that included appropriation of figures like Mao.
you're thinking of "recuperation," originally coined by the situationists, who have long since undergone that very process themselves
https://en.m.wikipedia.org/wiki/May_68
this is what the ad was co-opting. The May uprising was less by the Situatinosts.
Mr. Sheffiiiiiiieeeeeld, I put arsenic in your tea, ahahahahaa!
She's president of SAG-AFTRA
Edit: she seems pretty cool too: explicitly anti-capitalist, supports the Green Party, has a Frederick Douglass quote on her charity's website. About the best you could expect from someone in her position. https://www.vulture.com/2017/06/fran-drescher-how-to-be-more-fabulously-radical-in-2017.html
her photos with Chuck Schumer and Nancy Pelosi would suggest she is not a comrad :yeet:
She was working in a bridal shop in Flushing, Queens/
Here labor was stolen in one of those crushing Scenes
