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why wouldn't they be? besides Palestinians and mid-00s hipsters, it's become fashionable among self-identifying Operators.
Its political significance with its association with the PLO aside, it's a very practical scarf that can be used, in a pinch, as headwear, a triangle sling for an injured arm, as a sack, and a myriad other uses. Even imperial soldiers use it, albeit depoliticized by offering it in more tactical colors.
20 years of war in the Middle East where everyone learned that soldiers have beards and keffiyehs.
Western soldiers have been wearing keffiyeh/shemaghs since early in the Iraq war nearly twenty years ago. They're practical and useful and at least in America have been fully integrated in to tacticool culture.