CHIPOTLE is entering the metaverse and encouraging Roblox players to roll virtual burritos they can't eat.
Although a virtual burrito is pretty useless, some lucky users will be able to exchange their virtual labor for real life food.
The Mexican food chain has announced a Chipotle Burrito Builder experience that will let metaverse users roll their own burritos.
It's also revealed a behind the scenes look at the pixelated 'food' and a ‘90s themed restaurant that pays homepage to the first ever Chipotle.
You'll need to set up a Roblox account if you want to get involved in the simulation.
Successfully rolling a metaverse burrito can earn Burrito Bucks.
This virtual money can then be used in exchange for a real burrito.
The event starts on April 7, which happens to be National Burrito Day.
Only the first 100,000 Roblox players who roll a successful virtual burrito can earn the real life food.
Any virtual bucks won can then be exchanged for an entrée code that can be used to buy a food item on the Chipotle app or website.
This is the first time a brand is letting Roblox currency be exchanged for a non-virtual item.
Chris Brandt, Chief Marketing Officer, said: "We've tapped into play-to-earn, an emerging engagement model in the metaverse, to launch our newest experience on Roblox that celebrates the iconic Chipotle burrito.
"We're blending the metaverse and real-world elements of our brand to take the Chipotle fan experience to a whole new level."
The burrito challenge may sound like fun but big tech brands think a lot of us could be living and working in the metaverse one day.
Meta CEO Mark Zuckerberg has previously expressed this view.
Zuckerberg told tech podcaster Lex Fridman: "A lot of people think that the metaverse is about a place, but one definition of this is it’s about a time when basically immersive digital worlds become the primary way that we live our lives and spend our time."
He added: "I think that’s a reasonable construct."
Roblox users can also try their hand at delivering burritos one they're done making them.
You can access the Chipotle Burrito Builder on April 7 at 6:30pm ET (3:30pm PT).
Why does the Metaverse always look so goddamn awful? It looks older and jankier than Second Life ffs
I think for two main reasons,
One is, it’s an artless attempt to create something as quick as possible to grift people. There’s no passion in these. It has the same energy as early smart phone days when the entrepreneur types were just trying to fling out an app as fast as possible regardless of whether their app made sense or was even really useable. Also like then, there’s not really an agreed upon metric for what this stuff is supposed to look like so ppl are just throwing shit at walls
Second, the hardware isn’t really there yet for wide spread good looking vr. The quest 2 is the most owned vr anything and running things natively severely limits what you can do. (Vr will always lag behind flatscreen games bc the gpu effectively has to render the scene two times, halving the poly budget. They’re working on ways to mitigate this but until it’s “solved” it’s always gonna look like ass compared to what you’ll get on a traditional gaming experience)
Most normal ppl don’t have vr ready PCs, nor the technical inclination to set up tethering just to chill in a hokey straight-to dvd-Pixar-wannabe looking space with dudes who talk about crypto nonstop
There are some cool spaces in like vr chat that are crafted by people who are passionate about vr and 3d modeling and stuff. I’ve been in some worlds that were very cool and I just vibed for a bit. It’s a cool experience but these things that are coming out are purely for the grift
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