CHIPOTLE is entering the metaverse and encouraging Roblox players to roll virtual burritos they can't eat.
Although a virtual burrito is pretty useless, some lucky users will be able to exchange their virtual labor for real life food.
The Mexican food chain has announced a Chipotle Burrito Builder experience that will let metaverse users roll their own burritos.
It's also revealed a behind the scenes look at the pixelated 'food' and a ‘90s themed restaurant that pays homepage to the first ever Chipotle.
You'll need to set up a Roblox account if you want to get involved in the simulation.
Successfully rolling a metaverse burrito can earn Burrito Bucks.
This virtual money can then be used in exchange for a real burrito.
The event starts on April 7, which happens to be National Burrito Day.
Only the first 100,000 Roblox players who roll a successful virtual burrito can earn the real life food.
Any virtual bucks won can then be exchanged for an entrée code that can be used to buy a food item on the Chipotle app or website.
This is the first time a brand is letting Roblox currency be exchanged for a non-virtual item.
Chris Brandt, Chief Marketing Officer, said: "We've tapped into play-to-earn, an emerging engagement model in the metaverse, to launch our newest experience on Roblox that celebrates the iconic Chipotle burrito.
"We're blending the metaverse and real-world elements of our brand to take the Chipotle fan experience to a whole new level."
The burrito challenge may sound like fun but big tech brands think a lot of us could be living and working in the metaverse one day.
Meta CEO Mark Zuckerberg has previously expressed this view.
Zuckerberg told tech podcaster Lex Fridman: "A lot of people think that the metaverse is about a place, but one definition of this is it’s about a time when basically immersive digital worlds become the primary way that we live our lives and spend our time."
He added: "I think that’s a reasonable construct."
Roblox users can also try their hand at delivering burritos one they're done making them.
You can access the Chipotle Burrito Builder on April 7 at 6:30pm ET (3:30pm PT).
So, uh... people who hang out with normies, normies realize that the Metaverse is bullshit, right?
my oldest buddy is an arch-normie, and he has now been apprised of metaverse and thinks its the dumbest thing in the world, so there is hope yet.
There’s like 3 camps of normie reaction to this in my exp.
“The meta-hwut now?”
People who know about it but don’t care bc it doesn’t effect them at all
And wannabe grifters hopped up on hustle culture brotrepreneur shit wanting to know how to build a virtual Tesla to sell to people.
Mostly get the first and last group tbh
Why does the Metaverse always look so goddamn awful? It looks older and jankier than Second Life ffs
I think for two main reasons,
One is, it’s an artless attempt to create something as quick as possible to grift people. There’s no passion in these. It has the same energy as early smart phone days when the entrepreneur types were just trying to fling out an app as fast as possible regardless of whether their app made sense or was even really useable. Also like then, there’s not really an agreed upon metric for what this stuff is supposed to look like so ppl are just throwing shit at walls
Second, the hardware isn’t really there yet for wide spread good looking vr. The quest 2 is the most owned vr anything and running things natively severely limits what you can do. (Vr will always lag behind flatscreen games bc the gpu effectively has to render the scene two times, halving the poly budget. They’re working on ways to mitigate this but until it’s “solved” it’s always gonna look like ass compared to what you’ll get on a traditional gaming experience)
Most normal ppl don’t have vr ready PCs, nor the technical inclination to set up tethering just to chill in a hokey straight-to dvd-Pixar-wannabe looking space with dudes who talk about crypto nonstop
There are some cool spaces in like vr chat that are crafted by people who are passionate about vr and 3d modeling and stuff. I’ve been in some worlds that were very cool and I just vibed for a bit. It’s a cool experience but these things that are coming out are purely for the grift
The day someone attempts to force me into the metaverse is the day I go full Ted K
https://techwontsave.us/episode/96_how_roblox_exploits_children_w_quintin_smith
Roblox is such devil shit. I don't get how they aren't regulated into dust.
They're bigger than Activision iirc. People Make Games did some quality investigative journalism on Roblox to report on how their wealth is built on the back of child labour - most of their games are built by children who are paid in Robux (company scrip) with unreasonably high cashout terms and immediate massive devaluation, with the intent to keep the scrip in the system. They also have speculative investment / gambling fuelled, again, by children.
One line that sticks out is "What Roblox is doing would be illegal, if it weren't being done online"
setting up shop right next to the first person shooter where the enemies are static jpgs of ice age baby
Yeah, hi, can we go back to the "manmade horrors beyond comprehension" stage of Capitalism?
Because this is way worse.
Some of the phrases in that article are making me physically ill.
We’re blending the metaverse and real-world elements of our brand to take the Chipotle fan experience to a whole new level Successfully rolling a metaverse burrito can earn Burrito Bucks We’ve tapped into play-to-earn, an emerging engagement model in the metaverse, to launch our newest experience on Roblox that celebrates the iconic Chipotle burrito
The iconic Chipotle burrito is a fucking stretch. In the realm of fast food, aside from McDonalds, are there any iconic items? In n Out double double and maybe the Whopper? Calling Chipotle iconic is just PR bullshit.
Crunchwrap supreme.
I totally make vegan ones at home all the time, they did kinda hit a home run there.
