Oh no I am not saying it doesn't affect people's views and influence people. What I am saying is that reactionary media doesn't create reactionaries ex nilio, like if you see transphobic garbage and go "lol yeah that's right" you were already in a place where you find it acceptable to doubt the value of people to begin with. It's also all statistical in nature like the material conditions determine the likelihood distribution of ideological outcomes for a given population.

It is also definitely a reciprocal relationship where being materially more prone to reactionary ideology makes those cultural products more effective, which in turn leads ideologically radicalized people to reinforce the material structure. I just think the process starts at the material.