"This is part of history," the international visitors told the mastermind behind Bored and Hungry. "No one's done this before."

first burger restaurant in America folks

how does the reporter not see all the branding as completely hollow? At least when companies slap Marvel or Pokemon on stuff there's already a cultural understanding of what that is, some kind of story about the characters and logos. The apes are purely an empty thing of themselves, devoid of connection to anything other than garishly existing as a representation of financial transaction. The restaurant might as well be called "I have money so eat my burgers."