The store [...] was about to become a Beleaf vegan burger location before Nguyen and his team [...]

An AI created this story to enrage Hexbear.

Bored ape has proven that there is no such thing as good "branding" there is only brands backed by so much capital that people flock to them based on recognition.

"This is part of history," the international visitors told the mastermind behind Bored and Hungry. "No one's done this before."

first burger restaurant in America folks

how does the reporter not see all the branding as completely hollow? At least when companies slap Marvel or Pokemon on stuff there's already a cultural understanding of what that is, some kind of story about the characters and logos. The apes are purely an empty thing of themselves, devoid of connection to anything other than garishly existing as a representation of financial transaction. The restaurant might as well be called "I have money so eat my burgers."

Those "mutant apes" are gross af. I don't ever want to look at them, let alone while I'm eating.

The store was once a Southern fried chicken spot that was about to become a Beleaf vegan burger location before Nguyen and his team turned the space into a BAYC wonderland. :doomer:

yea commissioning someone to design ugly branding for our shitty in n out knockoff sounds cool, but what if instead we paid 500k for a computer to generate branding that is indistinguishable at a glance from everything else the computer generates?

edit: lmao they just recycled the same 3 apes because the idiots don't know you can just right-click->save them

It is bordering on Yellow Journalism for the article to call the Apes "wildly popular" given that less than half a million people total own all NFTs, and an abundance of "sales" consist of an NFT "owner" buying their own NFT to inflate its value.

And yeah if you are the first IRL restaurant to be known for being pro Bitcoin in a metropolitan area, you can get an initial surge of customers from all over due to the novelty. But say that the burgers themselves are actually as good as this puff piece describes, then nevertheless the only value these Apes could have in the long term are as copyrighted, license-able logos of a successful burger chain. The NFT/web3 element will just become meaningless and even forgotten in a few years.

Although my takeaways are cynical, it was still cool seeing the garish but wildly popular BAYC NFTs come to life

I don't think it's cynical enough.

Some of what really infuriates me about all the apeshit is how fucking immature and puerile it is. We're talking about speculative "investments" for significant amounts of money, serious adult stuff, but it's marketed with fucking cartoon animals like they were trying to get literal children to buy the apes.

Well they survived, so it answers the only question I would have about that restaurant.

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URL: I dined

gourmand.

Published/Updated: I ate

gourman't.

Damn, you mean a successful restaurantuer in SoCal made another successful restaurant in SoCal? Color me shocked.

Oh shit, I've been passing by this shit on my drive to work, it's on the corner of 7th and Junipero in Long Beach. I did a double take the first time I saw it because it used to be some chicken place and I was not expecting to see this NFT shit in the real world.

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