The Boys is a cynical and hella on point deconstruction of not just the super hero genre and its tropes, but also of the role superheroes play in popular culture and the overlap and intersection that's put them at the center of the military, celebrity, social media, and manufactured culture (IE: Capitalism). When Alan Moore wrote watchmen (this shows predecessor in so many ways) one thing he did, given the era he was in, was establish that in his universe because superheroes were real children obviously wouldn't be reading comics about them. Hence: the black freighter sub plot. The Boys recognizes, correctly, that superheroes are so engrained and essential to the post 9/11 western cultural makeup that its basically impossible to do a universe where superhero fandom doesn't exist. The Boys posits a world where superheroes are all just asshole sociopath celebrities and corporate personality brands and products...but recognizes that they'd still sell toys, movies, and party supplies about them to six year olds.

Now to be clear: I'm not saying Ms. Marvel is or ever will be as good as the Boys and its too early to say what its impact will be at this stage, but just in the first two episodes it feels like an attempt at hopeful reconstruction of these tropes and ideas. Kamala is a Marvel fangirl living inside of the Marvel Universe who goes to Marvel conventions...but the cynical critique of how this is all bullshit manufactured culture is replaced with a pretty cute coming of age story about how all this stuff has had a pretty formative impact on a lot of people whether we like it or not.