Interesting. Here the local Kroger brand and Safeway both offer full ranges of own-brand soda. Sometimes even flavours (cream soda, pineapple) which have no major brand offering.
Maybe they sub-contract to the local independent bottler so the range varies by region.
it's kind of an edge case, because kroger is the largest supermarket grocer (by revenue) in the US. and 30% of that revenue is from sales of their in-house branding. the only two larger retailers are amazon and walmart, which are international. kroger is only operating inside the US and only in 35 states. it's a beast.
Interesting. Here the local Kroger brand and Safeway both offer full ranges of own-brand soda. Sometimes even flavours (cream soda, pineapple) which have no major brand offering.
Maybe they sub-contract to the local independent bottler so the range varies by region.
it's kind of an edge case, because kroger is the largest supermarket grocer (by revenue) in the US. and 30% of that revenue is from sales of their in-house branding. the only two larger retailers are amazon and walmart, which are international. kroger is only operating inside the US and only in 35 states. it's a beast.
https://en.wikipedia.org/wiki/Kroger#Manufacturing_plants