As far as I can tell the message of the movie is "consumerism is bad because it's emasculating and feminizing, real liberation can be found in ruthless hierarchies of masculine violence"
The only person I know who likes it IRL also has a tendency to complain about the "pussification of modern men"
Nihilism gets a bad rap, but in a lot of ways I think it meshes well with a material understanding of the world. "Institutions are not sacred," "society's morals (such as the inviolability of private property) are subjective beliefs, not uncontestable universal truths" and "the course of society is determined by who is able to take and wield power" are all pretty nihilistic, but they also align pretty well with communist thinking and are powerful motivators for change.
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