As far as I can tell the message of the movie is "consumerism is bad because it's emasculating and feminizing, real liberation can be found in ruthless hierarchies of masculine violence"
The only person I know who likes it IRL also has a tendency to complain about the "pussification of modern men"
in high school someone in our group brought boxing gloves to the skatepark (we were all skaters) and we all duked it out against one another. On the grass, no anger, a ref to ensure it didn't get out of hand. Getting punched in the face was a fairly positive experience, keep your hands up.