Just so everyone is aware of the capabilities here, I used to work for a nationwide self-storage company and if someone clicked on a Hulu ad to reserve a unit, we'd have their CV/resume, parsed through a web API by some company called "Sovren", and their whole profile fed through a machine learning model to determine how likely they were to actually move in and whether we needed to actually keep a unit empty until their supposed move-in date (because it was a relatively competitive industry, just empty rooms basically, there were no reservation fees).
Just so everyone is aware of the capabilities here, I used to work for a nationwide self-storage company and if someone clicked on a Hulu ad to reserve a unit, we'd have their CV/resume, parsed through a web API by some company called "Sovren", and their whole profile fed through a machine learning model to determine how likely they were to actually move in and whether we needed to actually keep a unit empty until their supposed move-in date (because it was a relatively competitive industry, just empty rooms basically, there were no reservation fees).