GME brought on a new CEO, Ryan Cohen, who tries to be a store brand Elon Musk on twitter. The r/GME subreddit and r/Superstonks formed a personality cult around him and a pyramid scheme around the stock. When the MOASS/mother of all short sells/Millerite apocalypse didn't come, they switched to desperately patronising Gamestop and worshiping its upcoming NFT marketplace that was going to dominate crypto. Now it trades at a few thousand dollars per day, on par with its operating costs, and NFTs as a whole have lost something like 90% of their trading volume if not more. The GME cult also rallied around other failing companies like Bed Bath and Beyond, AMC theatres, and probably a couple others by now. r/GME_Meltdown has become the place to watch the goobers autocannibalise.