The quote was a response to the sentiment that online Leftist figures are useless. I'm not certain that it is a sentiment that you have but I have seen other people on hexbear express this. The quote is meant to mean that organizing is hard because most people are reactionary but if normal people can be influenced through social media, then organizing can be made easier.

Vaush and Haz are reactionaries, which is why I think they should be ignored. It is correct to to say that they don't encourage organizing because they are reactionary.

On the other hand, we have online leftist figures, like Chapo and Hasan, that do promote organizing and have actually caused people to organize their workplaces and communities.

Normal people are more often reactionary because it is the default position, due to decades of brainwashing. Normal people spend a lot of time on social media. Social media is part of normal life now. If there are positive figures on social media promoting Leftist ideas, then normal people would hopefully absorb some of those Leftist ideas.

Organizing is important. Organizing is more important than online Leftist figures. Organizing is hard and organizing people who have reactionary beliefs is even harder. If normal people are less reactionary, then they are easier to organize.

Having Leftist figures on social media that promote Leftism in a positive way, with minimal discourse, should make organizing easier.