https://people.com/red-lobster-is-considering-bankruptcy-partly-due-to-11-million-loss-from-endless-shrimp-deal-report-8635031
It makes for a funny headline, but that's like 0.4% of the chain's total revenue of around 2.6 billion in 2023
More likely the private equity firm that bought Red Lobster is running it into the ground on purpose to do some credit bidding buy back bankruptcy scam that's somehow technically legal to write off a bunch of debt.
I think it's an ad.
I'm Crazy Eddie and my furniture prices are so low I must be insane!
Red Lobster's all you can eat shrimp is such a great deal they're considering bankruptcy!
Or maybe I'm too paranoid.
On the one hand I wouldn't be surprised if there was some "Hollywood marketing" going on here to evade taxes, on the other I can't remember the last time I or anyone I know ate at a Red Lobster so I wouldn't be surprised if it's going bankrupt.
AND THIS IS THE SECOND TIME IT'S HAPPENED!
THEY ALMOST WENT BANKRUPT THE FIRST TIME THEY DID IT
WHY WOULD THEY DO IT AGAIN?
Money isn’t the most important thing in life. If your dream is giving people unjustifiable amounts of shrimp and cocktail sauce then you have to shoot your shot.
If $11 million is make-or-break money for your national restaurant chain, you have bigger problems than a loss leader that lost a little too much
I found a YouTube link in your comment. Here are links to the same video on alternative frontends that protect your privacy:
Never bet on Americans not eating a lot of food.
This is basic not-invading-russia-in-the-winter type shit
how many shrimps do you have to eat before you make your skin turn pink?
Destroying American businesses by eating too much shrimp
I would simply charge a small amount more for shrimp, but I'm no capitalist.
Xi eaten all shrimps with his comically huge chopsticks