Everyone who says this thinks media consumption and praxis are the same thing. They believe saying something on social media is going to do something.

Reducing it down even more, it's the highest form of mystification. The idea that magic incantations affect the physical world. If you say the magic words, then the world changes.

Despite all the technology we have, most people still live in a world of magic. We all live in a world of magic whether we like it or not. Because magical thinking is part of the system's superstructure that it uses to obfuscate the causal relation between action and results. It redefines politics as not something you actively do, but a wish in your heart and a prayer on your tongue.

This is why our job is so hard. At the most basic level we are supposed to disillusion everyone around us by exposing the magic of capitalism as charlatanism. The science of history shows that capitalism will do this slowly itself over long periods of time. But the only way disillusionment works is by upsetting people in a specific way. We must also do this very quickly, over a short time period (ie our lifetimes). This is hard to do effectively.