Tian Xia is their 'Asian fusion' continent, has a lot of different regions and governments all dreamt up by a very wide cast of writers in Asia, but most seem to be from Shanghai and Hong Kong.
I am told that if you speak some Asian languages, these are very fun names to look at.
Big bads:
cw: spider
cw: spider
cw: spider
super saiyan cat
adorable forest fey
tanuki!!
racially diverse 'western' explorers and refugees, technically a 'hong kongesque' situation without brutal colonialism:
this is qin shi huangdi except the elixir actually worked
before anyone gets weirded out by the elves, all pathfinder elves look like this, even ones from 'western' or 'african' areas
fantasy korea
sassy snake deity
other fun things: rituals that give you free feats if you beat their 'trial', one of which is a ritual to create an elixir of immortality that poisons you, if you live through the poison, you become immortal, but if you break anathema and are past your normal lifespan, you die. anathema is 2-3 things you and the DM come up with that you cant do, like touching someone related to you, touching jade, eating meat, etc. if you do die in combat or something in a year youll descend from heaven and possess someone
a handful of new deities that use new weapons and spells