That's kind of just a marketing position though-- and the end of the day it's about creating profit as a solution to its own manufactured problem.
You, the consumer, should feel insecure about being in an alcohol social setting due to possible addiction issues, therefore the solution is to order this specific product to "fit in". And you definitely shouldn't order products that might project additional weakness!
I'm not trying to be combatative or disagreeable but to think it was created to solve a problem is not how consumable goods are created or marketed. They create the product then reverse engineer how to sell them to their target consumers.
Liquid Death was originally conceived to go after the same demographic as Monster Energy drink (since most bottle water was more "aspirational", so it was a demographic without much competition). How can we sell bottled water to people who drink Monster?
Only once you have a marked demo can you reverse engineer "solutions" to your consumer-base. Reaching for this at a bar is one of those marketing exercises. It was never created with any sort of altruism in mind, this just marketing positioning.
I guess at the end of the day it's good that these products can help some people, but I get really upset by the disingenuousness path of how these products become solutions in the first place.
And at the end of the day, sure overpriced water in an aluminum can is harmless, but look what happens when other products run on false altruism. Juul ran on a health campaign as a way for people to quit cigarettes-- well instead it got a new generation addicted to vaping, while hiding under the "healthy alternative" under the jig was up.
From what I recall, the guy who came up with these felt awkward holding a water bottle at punk shows. I think originally it was just plain ol water in a can, dunno if they originally had flavor
That's kind of just a marketing position though-- and the end of the day it's about creating profit as a solution to its own manufactured problem.
You, the consumer, should feel insecure about being in an alcohol social setting due to possible addiction issues, therefore the solution is to order this specific product to "fit in". And you definitely shouldn't order products that might project additional weakness!
I'm not trying to be combatative or disagreeable but to think it was created to solve a problem is not how consumable goods are created or marketed. They create the product then reverse engineer how to sell them to their target consumers.
Liquid Death was originally conceived to go after the same demographic as Monster Energy drink (since most bottle water was more "aspirational", so it was a demographic without much competition). How can we sell bottled water to people who drink Monster?
Only once you have a marked demo can you reverse engineer "solutions" to your consumer-base. Reaching for this at a bar is one of those marketing exercises. It was never created with any sort of altruism in mind, this just marketing positioning.
I guess at the end of the day it's good that these products can help some people, but I get really upset by the disingenuousness path of how these products become solutions in the first place.
And at the end of the day, sure overpriced water in an aluminum can is harmless, but look what happens when other products run on false altruism. Juul ran on a health campaign as a way for people to quit cigarettes-- well instead it got a new generation addicted to vaping, while hiding under the "healthy alternative" under the jig was up.
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From what I recall, the guy who came up with these felt awkward holding a water bottle at punk shows. I think originally it was just plain ol water in a can, dunno if they originally had flavor
deleted by creator