This is the new POC Gravel Cargo helmet. It will sell like hotcakes, I guarantee it.
It has a fucking velcro patch to stick on patches on the other side. It's fucking stupid, you have a bicycle, strap shit to your bicycle instead of your head. You know why soldiers do this? Because they don't have anywhere else to put it. You do.
The good news is, this capitalist "innovation" will be easily copied and by next year every helmet will have it.