It doesn't have a totallizing brainwash machine direct 1:1 effect on people. Media isn't a adbreakers art piece brainwashing ray. It's a cultural overlay that effects different people differently and in the MACRO SCALE can be manipulative, the cultural stimuli you absorb outside of media has a greater effect on how you absorb media than the content of the media itself. Your observations aren't universal either. Interpretation of art is probably one of the most inrinsinctly individual things there is and that interpretation works in subtle tandem with media's intent whether intentional or not to create an individual perspective.which though unique to everyone contributes to a greater core culture. Cherrypicking this and that which you don't like or hasn't aged well is fairly meaningless without any observation of outside context or that a plurality of people simply didn't take things the way you think they did. It's being incredibly reductive to both media influence and individual human intelligence and awareness of when they're being hocked to. People aren't blank slates who only watch TV and learn from it, we don't live in Platos cave and why people are the way they are demands much more rigorous understanding than what shows they watched.