The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.
That explains why the ad is smarmy and condescending rather than funny
I more meant the "lol what's the deal with plant based milks?" approach. It probably isn't going to work on a generation that already accepts it.
Yeah I was adding onto your point, they're futilely doing anything and everything to try and win young people over including buying out a celebrity big with gen z