The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.

That explains why the ad is smarmy and condescending rather than funny

    • MF_COOM [he/him]
      ·
      2 years ago

      The message is hey if you are drinking plant-based milk you're actually a misguided weirdo, you need to be normal and get back on the program of deforestation, animal torture and methane emissions dummy, yes even in a climate crisis directly exacerbated by these actions.

        • MF_COOM [he/him]
          ·
          2 years ago

          I'm not really clear how you think it could be worse. Actively working to weaken and dismantle efforts to mitigate climate change is diabolical