if people just said, "I like being rude to other people, why won't you let me be rude?", they'd get no traction. The longer they use a substitute phrase, the more apparent it becomes that it's really just frustration that they can't be impolite and consequence-free. So once a phrase is over-saturated, they gravitate to a new one.

Woke has lasted barely any time at all and it's already trite and tiresome. Not sure where it'll go next...