I might be wrong about this but the right/nazis try to rebrand themselves all the time to get apolitical/centrist people on board. This might bleed into their vocabulary and lead to them using and replacing words over time to have plausiblie deniability. Because obviously saying you want to kill trans people will make liberals uncomfortable but saying you just care about children is an easy selling point for gullible people. I dont have to hand it to them but there is some hivemind/adaptation thing going on with them which I have to say is not dumb from a strategic standpoint. Basically a selection process that makes the best/dumbest ideas stick.
Take MAGA for example. (just as an example for a good slogan) What do you mean you dont want to make America great ?(yes I know maga was used before but trump brought it back big time)
I guess it might have partially to do with the fact that their words become loaded after a while even in the mind of not very political savvy people but by replacing them they stay atop of the discourse and can say they are just complaining about the SJW,PC,WOKE etc. The right needs specific combat phrases and I think its a valid tactic (like their use of the word groomer) as detestable as it is its not dumb from a strategic standpoint for them.
This is not to say we should emulate them (I have no direct answer or strategic input here) just my 2 cents.
My ideas are a bit all over the place but I hope you get what im trying to say.
I might be wrong about this but the right/nazis try to rebrand themselves all the time to get apolitical/centrist people on board. This might bleed into their vocabulary and lead to them using and replacing words over time to have plausiblie deniability. Because obviously saying you want to kill trans people will make liberals uncomfortable but saying you just care about children is an easy selling point for gullible people. I dont have to hand it to them but there is some hivemind/adaptation thing going on with them which I have to say is not dumb from a strategic standpoint. Basically a selection process that makes the best/dumbest ideas stick.
Take MAGA for example. (just as an example for a good slogan) What do you mean you dont want to make America great ?(yes I know maga was used before but trump brought it back big time)
I guess it might have partially to do with the fact that their words become loaded after a while even in the mind of not very political savvy people but by replacing them they stay atop of the discourse and can say they are just complaining about the SJW,PC,WOKE etc. The right needs specific combat phrases and I think its a valid tactic (like their use of the word groomer) as detestable as it is its not dumb from a strategic standpoint for them.
This is not to say we should emulate them (I have no direct answer or strategic input here) just my 2 cents.
My ideas are a bit all over the place but I hope you get what im trying to say.