I've been explaining unions on Hacker News for like three years and it's actually been really satisfying watching that idea slowly make progress. Going from getting away with framing them as novel, to having a consistent minority of voices shouting it along with me, finally starting to see union talk in every comment chain, to a couple days ago when I saw a thread with just barely more pro-union than anti-union comments.

So, don't get disheartened, you can get there.