So, assuming socialism/communism is achieved, how does advertising look to you?
The role is reduced from profit motive to informational - but won't there be a level of personal pride at stake in some cases?
What about all the attention grabby colourful bullshit with a billion cuts? Or the adverts that have a sort of narrative involved? Shouldn't all of this stuff be redundant under socialism?
Curious to know your thoughts on the general ideas of it, because I can't seem to unwrap it.
Most of it will probably disappear. One of the things that struck westerners visiting AES countries was how little advertising and billboards there were in the public space. When you remove the profit motive the need to induce demand through advertising disappears.
What will remain will be public service announcements. "Be aware of these signs of skin cancer", "Remember that next Friday is the yearly communal work day where we clean up the neighborhood", "Want to go back to school? Here's how you apply", that kind of stuff. There might even be some forms of attempting to induce consumption still happening, like giving people recipes for tomato salads when you've had a better tomato crop than expected.
Most of the advertising industry will disappear. Many of the people who work there are skillful and creative and their abilities will be freed for socially useful purposes, like producing artwork to decorate the public space.