it says $3.99 online per bottle, but i hear it's $2.99 if you're in CA. last time i got some, i bought it by the box and it came out to something like $2.15/bottle. i don't think it's bad at all, but some people say it gives them a headache. expensive champagnes give me a headache, so whatever.
it's interesting... the guy who owns that brand [died in fall 2022, RIP] is the big dog by volume in terms of US wineries. nephew to another big bulk wine producer (Gallo). i read some interview with him and he legit is the only vintner in the US i have ever heard talk plain. and by that, he wasn't trying to sell anybody anything with a pitch. he worked out of some shitty trailer on the side of the road. he complained about ants in his trailer. he said sommeliers are con artists. he straight up said "terroir is bullshit." he said expensive wines are fraud. he said his wines are cheaper than other CA wines mostly because he's in San Joaquin instead of Napa where property is cheaper.
anyway, one can imagine how deeply US wine snobs hated this guy. doubly so because multiple times have some of his wines crushed pricey fancy wines in blind tests. i've worked enology adjacent for a while, so i've been to the puppet show and seen the strings, and imo he was more often right than wrong.
Tangentially related: Americans, is two buck chuck still $2 a bottle? How bad is it?
it says $3.99 online per bottle, but i hear it's $2.99 if you're in CA. last time i got some, i bought it by the box and it came out to something like $2.15/bottle. i don't think it's bad at all, but some people say it gives them a headache. expensive champagnes give me a headache, so whatever.
it's interesting... the guy who owns that brand [died in fall 2022, RIP] is the big dog by volume in terms of US wineries. nephew to another big bulk wine producer (Gallo). i read some interview with him and he legit is the only vintner in the US i have ever heard talk plain. and by that, he wasn't trying to sell anybody anything with a pitch. he worked out of some shitty trailer on the side of the road. he complained about ants in his trailer. he said sommeliers are con artists. he straight up said "terroir is bullshit." he said expensive wines are fraud. he said his wines are cheaper than other CA wines mostly because he's in San Joaquin instead of Napa where property is cheaper.
anyway, one can imagine how deeply US wine snobs hated this guy. doubly so because multiple times have some of his wines crushed pricey fancy wines in blind tests. i've worked enology adjacent for a while, so i've been to the puppet show and seen the strings, and imo he was more often right than wrong.
It's actually pretty good