I'm not talking about boycotts in general, like say the Montgomery Bus Boycott, because we know those can work. I'm talking about "Company that sells product made me mad" boycotts.
Whether it's past ones like the infamous Call of Duty: Modern Warfare 2/Left 4 Dead 2 boycotts, or more recently like the brewing chud Pride Month boycotts (And if we're being brutally honest here on the flipside: The all-but-in-name boycott of that Harry Potter game a month or 2 ago), all of them seem to universally fail spectacularly and not impede their targets in any way.
The 30% figure is kinda sketchy, though. From what I can tell, there's only one consulting firm that's pushing that number
Nieksen says 25.4%. And the stock is now down 9-10%.
Like i said a big chunk of their sales is contractual sales. So it's going to take a while to see the full impact.
But miller coors is up a decent amount. Both bad beers but way easier to drink than any bud products.