Like last year they kept the rainbow flag profile pics up for the entire year. Now they aren’t doing it because they are fearful of some lumpenproletariat boycott. Reactionary workers are worse than pro-lgbt bourgeoisie. I’m gonna side with whoever respects the rights of trans people to literally exist and if neither are gonna do that then fuck both of them!
I also want to entertain your argument though
the bourgeoise, as I hope you'd agree, has some degree of influence over the ideology of the proletariat. This absolutely fits within the confines of a Marxist analysis. Bourg influence has demonstrated its ability to take groups of people - Ukranians, to name one example - and prop them up against an ideological backdrop that is able to morally elevate them above some average demographic. Companies saying "we care about gay people" may be a cash grab, but having the message that someone cares about gay people saturate advertising channels does... well, more than nothing by some margin. It's table scraps but I'll take it. The alternative of everyone pretending we don't exist again takes a spotlight off of us that was at least keeping "queer people exist and should be cared about" in the proletarian consciousness. Less corpo pandering means less people thinking about queer people.
It's impact is actually negative, as it rhetorically and symbolically conjoins LGBT+ rights with Corporate Liberalism. As Marxists, we know that the heightening contradictions of Capitalism will ALWAYS result in an inevitable collapse of the capitalist system and backlash against its institutions. As another user said, there's no more surefire way to make the world resent and hate LGBT+ rights than placing it on a warhead. Economically, having corporate embrace of LGBT+ results in the flag on the warhead scenario. It divides the working class. It confuses what should be a clear conflict of reactionaries vs. progressives by muddling their positions and allowing class enemies to seize control of your own progressive movement. Allowing corporations and Democrats to claim BLM protests in 2020 is another example of the extreme danger and negative impact that this has.
Communists should always struggle for progressive causes, and they should always first and foremost forward the interests of the working class. Allowing class enemies to seize control of your movements and use them for cynical profit-motivated ends that only extracts value from them is exactly what Marxists should be rejecting. You think you are using corporations for your own benefit, but this is false and in fact the relationship is the inverse. Corporations are scapegoating you, using you as a cynical shield and point of profit extraction. You are not in control of the relationship, the multi-billion dollar organizations are. Once you start "working with" them, you are 100% captured because they have the capital.
most people don't know or care what "corporate liberalism" actually is, and if anyone knows what corporate liberalism is and then still turns around and hates gay people, their brain worms belong in a museum
right but we're talking about sportsball helmets and t-shirts. This argument seems to willfully ignore 99% of corpo pride's actual proletarian exposure.
better than a bounty head. at least there's a material interest in keeping your shield intact.
Once they squeeze you dry of value they will throw you to the dogs to eat the scraps. Stop cheering on the process of capital coopting and destroying a progressive movement that will end in an inevitable end of fascist destruction. This is the cycle of Liberalism
they already are throwing us to the dogs. this poster (I think) is saying that even though corporations have nothing substantial to offer lgbt people, the fact that they saw queer people as a target market was some level of utterly unfaithful support, but the fact that even that is dissolved is extremely worrying . we hate corporations, but i also hate that I have to think about how clockable I am so I can judge how much danger I could be in outside of a very small set of queer friendly establishments which are now regularly targeted by chuds anyways. I get so exhausted when people talk only in abstract theory terms when we just don't want to potentially get our heads bashed in at the grocery store. corporations giving up fake solidarity is a signpost that even the people who only served to make money off of you don't see that value anymore.
It's a canary in the coal mine, a worrying sign for sure. That's a far cry from being so confused like OP that you start calling for the canary to save you and protect you.
literally all i'm saying is i'd like a little more time of being squeezed dry to try to slap together a community defense movement. wanting the corporations to be done with pride ASAP today is wanting the queer community to be thrown to the dogs today. If I could run it all back I'd really prefer the queer community not be commodified at all ever but now that we're in this mess we have to play emergency damage control and it's gonna be sloppy
Sure as hell not what OP was saying when they said they would ally with the bourgeoise
yeah OP has some whack takes and I do not claim them, this is more directed at a larger pattern that I kind of expected to and sort of has popped up in this thread
The comments that "popped up in this thread" are responding to weird class collaborationist Liberal takes of OP. You can't really separate them and say "Yeah OP's post was bad, but it's problematic to say that it's bad"