"Communists would be wise to re-orient their entire politics around some shit I, a self-important twitter putz, has said in a post."

Also you can literally give the pitch they make at the end, without re-orienting everything around traditional families -- yes, capitalism is making it increasingly impossible to have a "traditional family", or family at all, but you can offer communism as a solution to that without throwing "non-traditional" people under the bus and sounding like a religious conservative.