What a mess! Its like the PAC who made it hired a 13 year old who makes little dark age edits, from 1950s kitchen appliance ads, to be their campaign manager.
Aside from embracing a degree of queerphobia which might be off putting for even the boomers who vote in Republican primaries (the ad essentially calls Trump a cuck for holding a rainbow flag, and shows gigachad.jpg after a reporter called Florida's trans policies genocidal) its above all else terminally online. Filled with clips of Patrick Bateman and Thomas Shelby as the sigma music plays. For everyone whose not in the "teenager whose tiktok bio says libertarian traditionalist-Fascist" demo, it's completely bizarre.
Meanwhile Trump ads attack Desantis for stuff that boomers actually care about, like wanting to gut social-security and raise sales taxes to 23%, no wonder DeSantis is floundering so hard when he's failing the first TrueAnon rule: be normal.
Anyway here's the ad if you're interested (TW: extreme queerphobia)
https://streamable.com/zorrfy
He's a real guy afaik, but depending on the meme it might have more Photoshop than others.
The original photoshoot was an art project apparently with a lot of manipulation, so idk it's complicated there as well I guess